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May 10, 2022
While we see big brands like McDonalds, and Starbucks that are not core tech companies invest heavily in their mobile apps, we also find newer brands and small businesses introduce their mobile presence. These apps with multiple features and decent user experience are not seemingly cool, trends and their obvious benefits show that they are mandatory in this era.
Here are seven benefits of a mobile app, that according to a forward-looking typical mobile app development company like Tekrevol can help your business grow 10X:
1. Business Outlet
Mobile apps work as a business outlet or an electronic branch, especially if you have a small business and currently don’t have a brick-and-mortar existence. For ecommerce and online shopping brands, these mobile apps teleport the products right into the shoppers’ hands wherever in the world they are.
This is definitely a benefit if you wish to compete with larger businesses in your product or service niche, and initially want to save some operational costs like rent of a physical store and warehouse, physically available sales representatives and billing staff.
- Ready to launch your very own business app?
2. Brand Recognition
While simplifying buyer journey, you need a mobile app to forward your brand narrative in the market and position yourself in the same landscape as your competitors. If you had a website, there are high chances your target user or web visitor would go to the Play store or the App store and search for your brand name.
As a brand, you need a digital presence. While this digital presence can somehow be created via an optimized website, or even a web app, nothing beats a mobile app in user experience and ideally one that’s available on cross-platforms.
As a modern brand, you need to interact with your audience regularly, through media like webinars, podcasts, discount deals, announcements and so on. And a mobile app lets you do all this and more with a multitude of features.
3. Higher revenues
Think of your mobile app as a complete buying solution: it has product and service catalogues, descriptions, sales assistant (online representatives), price tags, a storefront user interface and multiple payment options.
A mobile app works as a direct marketing channel, where most of your traffic will be from potential customers – people who actually want to buy and that’s why they’d download your app to browse. These are the visitors looking at your products and ready to convert. So, half the battle of lead generation and conversion won.
You can also look at it this way:
Especially in industries where big players already have feature-heavy apps, your mobile app can double, triple and quadruple your leads and sales. That’s because you don’t have to go shout in the world that your business works on apps. The fact is already established. All you need to do is get the word out that your business has an app that has a similar user experience to your competitors and you already get a chunk of marketing which was earlier done by those bug brands.
Hence, growth in revenue and turnover is the biggest benefit for small businesses who choose to invest in mobile app development early in their journeys. Ideal example industries include real estate, ecommerce, food delivery, on-demand service providers, healthcare, travel and tourism.
4. Loyalty Programs
Social media sharing boosts brand awareness. It’s great if you can incentivize your users for a product recommendation. One such way is to create different types of loyalty programs and reward systems within the app interface.
We already know that social media sharing is one of the most common and widely used mobile app feature. This feature allows users to share in-app information with their family, friends, and professional circle.
Through social sharing options, you turn your customers into brand ambassadors, while rewarding them for every share, every good word of mouth you receive. In fact, some apps now have affiliate programs that reward customers in cash or vouchers when they share the link and make someone download and order via their app.
Depending on the size and nature of your business, plus the marketing budget you have allocated for such affiliate and ambassador programs, you can introduce different rewards including free gift cards, product vouchers, coin systems, discount coupons, free product samples and so on.
In addition to brand awareness and recognition, these loyalty programs are also ideal if you want to motivate your users to interact with your app daily. When they share something, you get an additional visit, and this simple interaction might turn into a transaction.
5. Real time user data
A branded mobile app can significantly help with data collection, processing and analytics. And your work gets even easier when audience from your preferred community or target group download and sign up on your app.
Modern businesses, whether big and small heavily rely on data. Most of their successful decisions are backed by data and so, data collection and analytics are two major parts of their strategic business operations.
On your mobile app, you can collect information that’s as simple as an email address and expand your email list. Then and there, you can ask if your user wants to opt-in for regular newsletters. This can boost your email marketing campaigns in whichever shape your current strategy is working.
Plus, you can collect as complex data as your users’ job role, designation, their annual income to the average glasses of water they drink every day.
Now obviously, the type and nature of data you collect totally depends on the scope and category of your app, but this is just the tip of the surface. Show a simple survey at the beginning of your sign-up process, or 2-3 days after your user has enough interacted with your app. Ask simple questions and understand the psychology of your users, which are most probably your target buyers too!
Moving on from surveys, a mobile app will tell you the patterns of app usage. You can analyze the hours of the day when your app has the most traffic, and the type of traffic. For example, users who only scrolled, or added products to cart, or saved items for later and returned to read descriptions.
As an app owner, you can collect data about user demographics, including:
- Their browsing habits
- Their sign up and sign in locations
- Age and education
- Types of product and brand searches
- Engagement levels and so on.
After collecting such data, you have all the choices on how you want to use it. You can process it into meaningful information, evaluate it for quality and present it graphically, share with your investors or venture capitalists to boost funding, or simply sign up for an ad program if it’s a free application. And most importantly, you can analyze that data to make decisions like choosing to add certain products or services or introducing deals under a specific price cap.
Lastly, if your app has options for push notifications, this data will significantly help your machine learning algorithms, which I’ll discuss more comprehensively in the next benefit of a business mobile app.
6. Personalized recommendations
Personalized recommendations are possible with mobile apps because your app is in your target audience’s hands all the time.
Your app collects data under different categories and heads. This data is a collection of your users’ browsing habits, their favorite browsing hours, the type of products that pique their interest and the locations they connect from.
Now when your app knows all of this information about the user, it can send push notifications and actionable messages right when your user is ready to open them. These push notifications can be discount alerts, or restocking messages or simple reminders for adding wish-listed products to the cart. This can improve lead count and conversion.
7. Customer engagement and support
Whether you have existing customers or potential, they want to be heard. A mobile app is their closest and quickest source of communication while they are at home, office or on the go.
To further facilitate this communication, support and improve engagement, mobile apps have conversational chatbots as well as human reps that are ready to answer user queries all the time. These chat support systems attend customers when they have queries, complaints, reviews or feedback. And the quicker you get to answer your customer’s concerns, the stronger your engagement gets. The quicker your customers receive a response, the simpler the buyer journey gets, the higher chances you have for leads.
Wrapping Up…
If by now you have already realized how a mobile app can have transformative impacts on your turnover and brand strategy, and that there are wonderful business use cases you can unlock with an app, it’s time to take your next step.
Here comes the decision-making process, but we’ll walk you through that too. Tekrevol’s mobile app developers can help you:
- Decide if you should invest in mobile app development now
- Estimate the cost of your mobile app
- Help you with your mobile app’s features
Or, simply grab our free ebook and learn how to make a business app from scratch!
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- We’re ready where you are! Read our case studies and discover how we have helped businesses like yours reach their audience, unlock their potential and grow their turnover. Take a plunge together and bring your business to a mobile app!
