2690 Views
September 17, 2019
- On this page:
- Brand Authenticity
- Brand Outreach
- Brand Marketing
- Profit Generation Through App Development
For startups, to generate more revenue the biggest challenge is to reduce the cost of running a business in both the short and long term. Application development allows businesses to invest in different facets from marketing and branding to customer acquisition. This allows significantly reduced operational costs, driving profits upwards for businesses in the modern world.
As a startup, one of the biggest hurdles you have to overcome is the ability to generate enough revenue to stay afloat in the market consistently. As a business that is not established, does not have an extensive and loyal customer base and a strong standing in the industry, revenue tends to be up and down the chart, with good months and bad months. As a startup, the battle is always up-hill, with trusted businesses holding a large market share, with small businesses trying to find their place. So, why should you consider getting a mobile app developed for your small business? Let’s dive deeper into the role of mobile applications and how with the help of an app development company, you could not only find a firm stand in the market but also boost your profits, as a startup.
Now you’re probably wondering, how do you create a mobile startup app? All you need is an idea and some basic research, then all you need is to hire a great android application development company and work with them to finalize your idea and get it developed.
Brand Authenticity:
Why is it easier for celebrities to start a new business and see immediate success, whereas for normal people it simply doesn’t work that easily? People trust these celebrities in terms of their quality and because of the novelty of acquiring a product from their brand. While novelty comes further down the road, let’s talk about trust. For a business to succeed, the target audience needs to trust their services or products and see their promises of quality as authentic. A never heard of a brand can never have the same trust level as a well-known brand, and that’s exactly where an application development company comes in to help your startup. Getting a mobile application developed is a great way to start marketing as an authentic player in the market. This is because having a platform that is vetted by Google Play or Apple’s Appstore and being accepted is a great way to showcase your business as legitimate, something more people will be willing to put their trust in, than just some website on the internet that sells the exact same service or product. Here we have another conundrum, one that a lot of startup owners have a problem with.
Will a mobile app or a web app suit your new business better? In terms of application, both are unique, but web applications are more outdated and restrictive, and as a new business looking to make it big, you have to plan for the future and a mobile application is the way to go.
Brand Outreach:
One of the advantages of having a mobile application developed is the outreach opportunities it comes with. In contrast to traditional brick and mortar stores, it costs nothing for people to get familiar with your business. In older times, assessing a new business would cost both fuel, money, and time as you would have to go to a physical location and test their product or services. Due to this, people were more than happy to stick to their trusted brands and continue using them to reduce the risk of a bad purchase and wastage of time. The outreach was also limited by the physical distance between the potential target audience and the store, shop, or the headquarters of a business.
Now, businesses can very easily maximize their reach, neutralize the barrier of physical distance, and completely negate the cost of trying out the services of a new business. By employing a mobile app development company and getting an application developed, the outreach you can have extends far and beyond your town, city, state, or country. Moreover, more people are inclined to try out businesses if they can find out exactly what they offer by tapping their phone screens a few times, downloading an application and going through the different sections of the app. This is a great way to get people to familiarize with your business. This is why a mobile application has become a necessary tool in the modern market, allowing people easy access to your business.
Understanding this trend is important, while avenues for businesses to garner customer loyalty has increased in the past years through technology, the willingness of customers to try different brands and switching their brands in search for quality and value has also significantly increased due to accessibility. This is what your business can tap into by using a mobile application, increasing the chances of people trying out what you offer and if there is quality, then there is bound to be an increase in profit, while simultaneously cutting down on the amount of money you invest in creating this outreach otherwise.
Brand Marketing:
Marketing is another tier of business strategies tied to their performance. Unlike mobile applications, conventional businesses lacked in converting marketing into sales due to multiple barriers that we’ve already talked about, such as geography and time. With mobile applications, marketing to your audience becomes significantly cheaper and easier. Due to the application itself becoming a mode of marketing, such as pop-up notification and email blasts through application data, the drop in marketing cost alone is a great medium of increasing overall profit. In a purely economic sense, this allows you to not only reduce the cost of your business but also create more efficient marketing by reaching out to people almost instantly.
Furthermore, the real charm of marketing is when you can physicalize it. By this we mean, when you send a promotional discount message or release a new product, the application itself is the counter on which your product can be displayed to your customers without them having to do much. This ensures not only that they are bound to see the marketing ad but also mingle around on the application to see more. This ability to draw people to your platform is far greater than what people would be doing if they had to drive down the roads to your physical location. This results in a significant increase in the potential to sell your services and products as more people spend more time scavenging through your stores from the comfort of their homes. This is the value your business can provide to its customers, timesaving, efficiency and convenience, all of which can be integrated within your general marketing strategy to increase revenue, cut down on costs and boost your profits quicker than before.
Profit Generation through App Development:
In essence, there are multiple ways in which an application development company can help you give a boost to your profits. While the cost of mobile app development comes across as incredibly high to some people, it is nothing compared to the money it saves you. An investment in application development is more than just investing in the development of an app. This is an investment in marketing, it is an investment in public outreach, and it’s an investment in creating brand loyalty and customer acquisition. An application is not only a platform for your business to succeed but also a great factor in cutting down the cost of running a business in the long run.
Application development allows for potential customers to easily find your startup business, create accessibility, and makes testing and assessment of your services more convenient. Furthermore, by creating instant engagement through outreach activities, promotions, and marketing through the application coupled with significant cost-cutting, an investment into the creation of an application through an app development company is a great way to accelerate the growth of your business and boost up revenues and profits, in a competitive industry. The world of startups and businesses isn’t easy, barriers to entry make it difficult to scale and grow as a business, but in the age of technology, the integration of smart ideas with smart technology is the best way to succeed.
Finally, the age-old question, how do you make a successful mobile app?
Well, the answer is simple; market research is the key. Understand what is missing in the market, analyze what your competitors are not offering that you can do, find your Unique value proposition, and deliver that through your application and you’re set.
General FAQs
[sc_fs_faq sc_id=”fs_faqudi24pwcz” html=”true” headline=”p” img=”” question=”How do you make a successful mobile app?” img_alt=”” css_class=”” ]Finding the right application development company is the key to creating a successful mobile app, one that not only understands your requirements but showcases great knowledge of your industry, its trends and understands the competition you are facing.[/sc_fs_faq]
[sc_fs_faq sc_id=”fs_faq2cy92810f” html=”true” headline=”p” img=”” question=”why should you consider getting a mobile app developed for your small business?” img_alt=”” css_class=”” ]Technology is the future of all industries and businesses that can integrate their business ideas and goals with technology are bound to move ahead of the competitive curve and generate more profit in both the short and long-term.[/sc_fs_faq]
[sc_fs_faq sc_id=”fs_faqhzrl79a5z” html=”true” headline=”p” img=”” question=”How do you create a mobile startup app?” img_alt=”” css_class=”” ]Create a list of features that are required to bring your idea to life, research your market and industry, get in touch with an app development company and finalize your idea and get it developed and released into the market.[/sc_fs_faq]
[sc_fs_faq sc_id=”fs_faq9kh7ytzfl” html=”true” headline=”p” img=”” question=”Will a mobile app or a web app suit your new business better?” img_alt=”” css_class=”” ]While both these platforms work very differently, if you’re looking to take your business to the next step, a mobile application is the best option. It’s more dynamic, long-lasting, fast, and efficient than a web application.[/sc_fs_faq]
