Top Reasons Why You Need an eCommerce Mobile App

Are you truly maximizing your online sales, or are you missing out on a large portion of potential customers?

In a world where smartphones are practically an extension of our hands, can your business afford to ignore the power of a dedicated eCommerce mobile app?

With over 6.92 billion smartphone users globally, mobile commerce (m-commerce) is expected to make up 60% of all e-commerce sales by 2027. The question isn’t if you need a mobile app—it’s how soon you can get one.

Gone are the days when an eCommerce mobile app was just a bonus. Today, it’s a necessity for brands looking to stand out. A recent study by Criteo revealed that mobile apps convert three times better than mobile websites.

If you still rely solely on a desktop-centric or even mobile-optimized website, you’re missing out on a massive, rapidly growing market. It’s high time to collaborate with an expert eCommerce mobile app development company to build a high-performing app to drive more revenue. 

In this blog, we’ll explore why an eCommerce mobile app is essential for your business.

The Rise of Mobile Shopping: A Global Phenomenon

Let’s start with the facts. The shopping experience has undergone a revolutionary shift because of smartphone technology. As of 2024, approximately 4.88 billion people worldwide own a smartphone, accounting for about 60.42% of the global population.

Smartphones evolved beyond phone communication functions to become the primary digital instruments people use for product research and online shopping and browsing.

Recent data indicates that 77% of global retail website traffic originates from smartphones, contributing to 68% of online shopping orders. 

Businesses that lack mobile apps make themselves invisible to substantial parts of their potential customer base. Keep in mind that your business e-commerce apps let your customers access your brand anytime through the convenience of their fingertips.

Mobile Apps vs. Websites: Why Apps Win in eCommerce

Mobile commerce is currently experiencing rapid expansion so businesses using only mobile websites could face difficulties. Investing in a mobile eCommerce app delivers better shopping to customers, resulting in better user retention rates, higher purchase volume, and customer faithfulness. 

Below are the main reasons any business needs to invest in a mobile eCommerce application:

• Preferred Choice for Consumers

Mobile applications offer shoppers better convenience and speed than traditional online websites do. Research indicates that 85% of consumers pick mobile apps over mobile website shopping because of their intuitive design and better navigation features along with faster checkout times.

Mobile apps supply users with payment functions that enable single-touch purchases and provide real-time alerts while operating offline to offer convenient features. 

Amazon achieves over 85% of its mobile revenue from its application which demonstrates how customers prefer shopping through apps rather than web browsers.

• Gain a Competitive Advantage

Small and medium-sized eCommerce businesses primarily rely on mobile websites causing a market opportunity for companies capable of delivering dedicated app services. A mobile app launch enables your brand to create a competitive edge over competitors while earning recognition as a progressive business that puts customers first.

A rising number of large retailers use mobile applications to establish market power. Your business will benefit from a strong competitive position if you launch a mobile app when none of your competitors do.

Soon, every business will have a mobile commerce app. By launching yours now, you’ll be ahead of the competition instead of playing catch-up.

• Higher Conversion Rates

Statistical findings show mobile apps succeed in conversion three times more than mobile website traffic because they present superior user experiences. 

The application interface removes traditional website difficulties that cause slow performance and complicated navigation while minimizing browsing tab distractions to expedite purchasing.

Compared to mobile browsers, shopping apps see a 286% increase in product views and an 85% boost in cart additions.

Nike achieved a significant increase in mobile platform conversion with AI-powered recommendation engines and an optimized one-click checkout process. An app serves as a straightforward route that helps elevate your sales numbers.

• Increase Average Order Value

Without a mobile app, you’re relying on customers to visit your website on their own, limiting your ability to drive conversions effectively.

Customers show more willingness to spend money while shopping on mobile apps. Mobile applications succeed in driving higher average order value through their ability to customize recommendations and provide loyalty programs along with exclusive discounts for app users.

Sephora achieves higher average order value through its mobile application by providing AI shade-matching capabilities and exclusive in-app promotional features. The features create opportunities for users to find more products in their cart leading to increased revenue.

• Improve Marketing Communication

When compared to mobile websites, apps enable businesses to reach out to their customers by using push notifications, in-app messages, and customized offers. 

Push notifications create a higher engagement rate of 90%, which is 50% higher than traditional email marketing.

Through push notifications Starbucks and other retail giants keep customers informed of time-limited offers product launches and reward programs which leads to higher customer engagement and added transactions. Your direct marketing platform through an app strengthens customer retention while improving their lifetime value.

• Create a Personalized Shopping Experience

The main factor influencing customer satisfaction and sales performance stands as personalization in marketing activity. 

E-commerce mobile applications extract important user data that includes their browsing history purchasing patterns and individual preferences to furnish personalized recommendations and targeted promotional offers.

The ASOS mobile app achieved a significant engagement boost after implementing personalized content combined with AI-based recommendation technology. ECommerce apps leverage their data collection to deliver customized experiences which build user loyalty.

• Strengthen Customer Loyalty

To develop a strong customer base, organizations need to focus equally on both new shopper acquisition and existing customer loyalty programs with rewards. 

Good loyalty programs backed by mobile applications enhance customer repeat purchases to a substantial degree while ensuring convenient access through mobile platforms.

Studies highlight that loyalty programs create 82% more customer interest in shopping with brands that maintain such financial incentive systems. A mobile app featuring well-designed reward programs will trigger users to spend more while becoming more involved.

The real-time functionality offered by mobile apps allows users to monitor rewards points combined with exclusive perks and real-time tracking of their achievements. Customers feel motivated to make repeat purchases and spend more due to the personalized experience.

For Example: A great way to drive sales is by rewarding loyal customers like “After five in-app purchases, receive a discount on your next one.”

• Reduce Cart Abandonment 

The practice of shopping cart abandonment remains a severe problem for eCommerce businesses because numerous customers disengage just before checkout.

The average abandonment rates prove lower for mobile applications when compared to both mobile websites and desktop platforms. 

Unexpected additional expenses in checkout are seen as the leading cause of shopping cart abandonment since they bounce 30% of online shoppers away from completing their purchases.

Online shoppers abandon their purchase process due to unclear pricing information alongside website errors and payment security concerns.

By offering seamless checkout, various payment options, and upfront cost transparency, mobile apps make purchasing faster and more convenient, reducing cart abandonment.

• Enhance Customer Service

Better customer service leads to higher sales results based on findings that show that 73% of retail customers stay longer and spend more when they experience good service. A mobile app streamlines customer support through direct access to communication channels. 

Application users benefit from instant contact options through in-app buttons that link to phone calls or real-time chats with customer support service representatives. 

Mobile apps enable user tracking of purchase-to-delivery status which results in superior shopping experiences. The smooth user experience delivered by mobile applications makes these features operate more efficiently.

• Increase Retention Rates

Customer retention proves more profitable than customer acquisition since it costs businesses 25 times more to find new customers. The retention of only 5% of existing customers results in profit increases of between 25% and 95%. 

Many customers make frequent repeat purchases through mobile apps since eCommerce app users generally revisit their apps more after installation. Users have a 50% probability of returning to their account before 30 days pass after completing a purchase. 

The push notification feature of apps gives businesses an effective way to reach customers through flash sales and exclusive offers that desktop or mobile websites can’t replicate.

Build Your E-commerce Mobile App with A  Leading Ecommerce App Development Company

After grasping mobile apps’ essential role in eCommerce success you need to begin preparing implementation. The task of building an eCommerce mobile application can feel daunting to newcomers but represents a strategic move that leads to business advancement.

To navigate the eCommerce mobile app development process you should seek out cooperation with a trusted mobile app development company that provides seamless support.

As a leading app development company, TekRevol has developed complex eCommerce mobile apps that improve client shopping experiences and increase user engagement. We have successfully developed remarkable e-commerce mobile applications like Arrow Recovery App, Mdrouz, and C-More which each contains specialized features for their respective target groups.

The expertise we possess in app development enables us to create solutions for any type of eCommerce platform including marketplaces, niche stores, and subscription-based platforms.

We maintain a group of expert developers alongside designers and strategists who design top-performing eCommerce mobile apps. Our team works intensively with clients to grasp their business objectives while learning about the preferences of their audience base and market direction to create applications that guarantee success.